Rebranding
Community Business is a leading not-for-profit committed to promoting diversity, equity and inclusion in companies across Asia. With its original branding created 20 years ago, the organisation felt the need to rebrand, in order to better reflect its expanding networks and campaigns. I was asked to develop the branding assets and 6 social media posts to introduce CB’s new branding to the general public.
DESIGN OVERVIEW
Having more vibrant colours than the original, the new logo stands out to a greater extent from its background and other graphics. It is therefore important to consider its location to avoid distracting the viewers’ flow through a given document/visual. I customised several icons to set the style for future design using the new colour scheme consisting of a primary colour blue and a secondary colour orange. The main graphic element in all CB design assets are circular, this reflects the organisation's ripple effect on the business community from its work to promote diversity and inclusivity in the workplace. I utilised different shades and sizes of circles to create a cohesive feel across all design assets.
ROLES
Branding
Social Media



