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Branding Concept for Meinhardt Hong Kong

Meinhardt is a leading global planning, engineering and project management company. With offices in the country’s top administrative and business cities – Beijing, Shanghai, Hong Kong and Shenzhen – they are right in the heart of rapid infrastructure and urban developments. Its logo is recognised across the globe and represented its unique standpoint and strategy in the industry.

DESIGN OVERVIEW

This concept for Meinhardt's Hong Kong branch is designed to reinforce its corporate identity across all media and platforms using the existing logo. Two main components of the logo are the red square and its tilted font at a certain angle. The altered font symbolised rulers and measurement. I have created an illustration showcasing several of Hong Kong's most notable skyscrapers that Meinhardt had worked on. To visualise the concept, I have created a compilation of branding assets.

ROLES:
Branding
 Print Collateral

© 2024 by Travis Liu.

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