top of page

LGBT+ Glossary

LGBT+ community uses a variety of terms to identify themselves, not all of which are familiar to businesses and allies, at times it can cause confusion and misunderstanding. Approaching Pride month, Community Business (CB) launched a social media campaign to assist people to understand LGBT+ terminology better. I was asked to design 24 Instagram posts for an LGBT+ glossary, from research to final production. 

DESIGN OVERVIEW

To ensure the posts would draw the attention of the groups CB was targeting (LGBT+ community, allies and businesses in Hong Kong). I created a background story that was brought to life by a series of colourful, eye-catching illustrations: 'A group of pink dolphins swim through the LGBT+ community to learn about different terms.' Pink dolphins found in the waters of Hong Kong often swim in pods, an apt representation of the community. Seeing pink dolphins in Hong Kong waters is a collective memory for locals and the reason I chose them for this project. Similarly, the waves used in the illustrations represented fluidity, an overarching concept in the LGBT+ community. To stay consistent with CB’s brand style, I represented each flag of the LGBT+ community as a circular icon and assigned them the colour they are most closely associated with. 

  

The posts were designed in a simple layout that connected horizontally across 3 posts. With the use of white space, each LGBT+ term was positioned as the focal point where readers could instantly see what the posts were about. Besides making the terms more prominent among other elements, the white waves allowed space for CB’s LGBT+ campaign logo, which was not permitted to be put on a colour background according to brand guidelines. 

ROLES
Social Media
Illustration

REGIONAL VERSION

'The Pink Dolphins continue to swim through Asia to learn more about different regions’ localised LGBT+ terms.' The waves were changed into respective regions’ famous skyscrapers. The terms’ flags were changed to the regions’ flags. 

© 2024 by Travis Liu.

bottom of page