Explorer Island 10th Anniversary
Explorer Island is a language art centre for toddlers in Hong Kong. It launched a series of promotions for its 10th anniversary. In this significant milestone, the centre wanted to introduce a dinosaur to accompany its existing character the Explorer, increasing its brand image to stand out among other centres and be memorable to the targeted customers. As a freelancer, I was asked to design the dinosaur character and 10 leaflets within the centre’s brand style for advertising.
DESIGN OVERVIEW
The dinosaur was designed to be flexible and adaptable to scenarios by adding other graphic elements. In this way, the centre could continue using the character in future to build and improve its brand image with consistency. The layout across 10 leaflets was consistent and cohesive. The titles were designed in a bold and colourful style with typography and visual graphics to add playfulness. The dinosaur and discount offers (50% off, buy one get one free) were positioned as the most prominent elements in the layout where viewers could instantly notice the deals at first glance. I used tables and font hierarchy to simplify the offer details, ensuring the content was clear and understandable.
ROLES
Character Design
Leaflet Design




